The Rally Experience

Thanks for a great 2026 rally. See you in August 2027.

Two weeks. Seven artists. The world’s biggest motorcycle rally. Walk-up sessions, custom flash, and the kind of energy you only find here.

What It Is

From Studio to Pop-Up

Thanks for a great 2026 rally. Two weeks, seven artists, and a steady line of walk-ups at Exit 55. If you got tattooed with us this year, thank you. If you missed us, here is how it works.

For most of the year Thrash’s is a private studio. Door closed, artist and client, six focused hours. Two weeks each summer, the door swings open. We pack up the bench, drive ten minutes east to Exit 55, and run a different operation entirely: handpicked guest artists, walk-up sessions, custom flash, and the controlled chaos that only the Sturgis Motorcycle Rally produces.

We think of the rally as the amuse-bouche. It’s the introduction. The studio is the meal. Plenty of clients meet us at the rally and come back to Rapid City for year-round work.

Weeks On-Site
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Location
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Years Running
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The Lineup

The 2026 Lineup

The crew that ran with Matt at Exit 55 this year. Each one chosen, each one bringing a different lane.

Matt Thrash
Matt "Thrash" Thrash

Generalist · B&G · Color · Tebori

29 years at the bench. Owner of Thrash’s. Hosts the lineup every year and works alongside the crew.

Robin Thrash
Robin Thrash

Color Realism · Custom Designs

Matt’s daughter and second-generation artist. Joins the bench during summers and takes on rally walk-ups with her own portfolio.
Lisa Nicholas
Lisa Nicholas

Neotrad · Traditional · Black & Gray Realism

Tattooing since 2020, owner of 183 Ink in Winner SD. Loves neotrad, traditional, black & gray realism.

Taheh Bennett
Taheh Bennett

Fineline · Realism · Portraits

Tattooing since 2018 and has owned her own studio but now tattoos as a guest artist across the United States. She loves fineline, realism, portraits.

Tom Meyer
Tom Meyer

Traditional · Classical Style

Tattooing since 1989. Been around the block.  Co-owner of Tri-Star Tattoos in Lebanon TN. Likes traditional, classical style. No extra charge for his sense of humor.

Bryan Hanika

Modern Traditional Style

Bryan has been tattooing since 2013 and is currently at Red Sparrow Tattoo Collective in Bellingham WA. He specializes in a modern traditional style of tattooing with a limited color palette. 

Katie Hughes
Katie Hughes

Fineline · Black & Gray Realism
Adding Color

Tattooing since 2021 at 183 Ink in Winner SD. She loves fineline, black & gray realism, and adding a pop of color to your tattoo.

Bobby Lloyd
Bobby Lloyd

Lettering · Black & Gray Fineline

Tattooing since 2014 and tattoos as guest artist across the United States. Loves lettering, black & gray fine line tattoo.

The Flash

Designs You Can Pick On the Spot

Original flash sheets created by our lineup specifically for the rally. Pick a piece, get tattooed same-day.
Color · 2-3 hr session
Black & Grey · 4-5 hr
Black & Grey · 3-4 hr
B&G · 2-3 hr
Color · 4-5 hr
B&G · 5+ hr
B&G · 4-5 hr
Color · 3-4 hr

Rally Partner

Set Up Alongside Black Hills Harley-Davidson

For rally week, you’ll find us inside the Black Hills Harley-Davidson Building at Exit 55 — the official gateway to Sturgis traffic and one of the largest Harley dealerships in the world.

Two great Black Hills institutions in one stop: world-class motorcycles out front, original tattoo work in the back. Plan a single trip and check both off your list.

25 Years In

A Quarter Century of Rally Weeks

Photos from past rallies. Same tradition, different year.

Find Us

Location & Hours

Address

Exit 55
2820 Harley Dr
Rapid City, SD 57702

We are located inside the main building at Black Hills Harley-Davidson. Walk to the back of the building, near the restrooms.

Rally Dates 2027

To be announced. We post our Exit 55 dates as soon as Black Hills Harley-Davidson confirms the 2027 rally schedule.

Hours

Rally-week hours follow Black Hills Harley-Davidson’s dealership hours and will be posted with the 2027 dates. Tattoos are scheduled to end before the dealership closes.

Additional Information

We accept all major credit cards and cash.

Our artists have created custom flash that is only available during the Rally.

Walk-Up Policy

What to Expect

Appointments

Tattoos are first come, first inked.

Booking process

You will receive a quote for your tattoo and to book your appointment, a 50% non-refundable deposit will be taken.  You’ll be advised of a start time for your tattoo.  If you’re late, your appointment will be canceled and your deposit will be forfeited.

Tattoo Do's

Tattoo Don't's

After the Rally

The Work Continues Year-Round

If we connect at Exit 55 and you want to commission something bigger — a project that takes
more than one session, in a quieter room — that’s what the Rapid City studio is for.